Book of Now is an ongoing limited edition series crafted by us to showcase our approach to designing for healthcare in the 21st century.
Each title is a study on how we applied the principles of Design Thinking to solve a specific healthcare problem. They highlight the insights we uncovered and summarise the extensive research, strategy and design work done by our team to arrive at beyond-the-pill solutions.
The Book of Now series is recommended reading for anyone interested in learning more about patient-centric design for healthcare. And how it is relevant to the world we live in today.
Visit us to read the books.
A detailed study of how we used design thinking to attract, engage and retain the best talent at Dr. Reddy’s. This volume showcases how we redesigned the employee journey at Dr. Reddy’s based on the insights we uncovered during project Helix.
A book about easing the treatment journey for cancer patients and caregivers through empathy, design and connected care.